Around here, fishing runs in the family.
Long before Dad’s Lure Company was even a thought, Rich was just a kid who loved to fish. He grew up on Green Lake in West Michigan, learning catch and release from his mom and going after different species with his dad.
As he grew, that love of fishing turned into tinkering, tying, testing, and creating lures of his own. Some of the ideas behind Dad’s have been in the works for more than 30 years!
Dad’s Lure Company started with a lure Rich’s dad had given him. It was his favorite simply because it had been his dad’s, and when he lost it off the Florida coast, he was pretty upset with himself. It wasn’t something he could just go out and replace, so Rich set out to recreate it himself. What began as a sentimental project at his workbench ended up becoming the start of something much bigger.
From Dad’s workbench to a family business.
As the lure collection grew, so did the business. That’s when Rich’s daughter, Caysee, joined him behind the scenes. Today, Dad’s Lure Company is a father-daughter operation spanning Michigan and Ohio.
Rich designs, tests, and handcrafts the lures in his lakeside workshop while Caysee handles much of what happens behind the scenes and helps tie Bugz, too. Different states, different sides of the business, same family behind it all.
It’s about more than the lures, though.
Dad’s has never been just about selling fishing lures.
The love of fishing was passed down to Rich. He passed it down to his kids, and now his grandkids are growing up with fishing as a big part of their lives, too. We believe some of the best days on the water aren’t necessarily the ones with the biggest catch—they’re the ones spent together, making memories and leaving somebody excited to cast again.
Our lures do more than GET BIT. They help make fishing approachable, give new anglers confidence, and keep kids, families, and longtime fishermen excited to get back on the water.